If you have a business page, you most certainly have posted something and seen your facebook reach totally fall flat. It’s definitely disappointing to have put consideration into a chosen article or post to see that it only made it into the Newsfeed of less than 5% of the people who like your page. The reason it is set up this way is Facebook would like you to PAY to get a greater reach, or ‘Boost Your Post’ as they put it. The good news? You most certainly can DO something to get around this. It just requires some strategic manoeuvring and a little bit of effort. While I have just over 1,000 Facebook followers, my reach ranges between 3,200 to 6,300 each week. Here are my 10 + ways to increase your Facebook reach without paying.
Increase Your Facebook Reach Without Paying
Post content related to your blog or business 4x / day minimum: I wish I had the source on this, but in a podcast I once listened to, it was suggested FOUR posts per day is the magic number. Firstly, this is because not all posts make it into everyone’s newsfeed. But, even if they did, four times amidst all other content is not too much. It’s also not too little. Four times keeps you relevant and generates interest. Holy Homer of Kids Activities Blog grew her Facebook page likes from around 10,000 to 500,000 in less than a year recommends posting often to stay relevant and give your audience what they want.
Post questions without photos to generate interaction: Twitter studies show that tweets with additional media yield greater interaction. Though I have not conducted my own study, I have found that on Facebook people to respond more to questions when they are straight text. When I do ask questions, I find I get a strong level of interaction, especially in the evenings. Questions I ask are non-polarising and ones that people can either feel their collaborating on, or where the answer is of little/ no consequence to anyone who might be reading. Examples include, “What are your best tips for Thanksgiving with toddlers underfoot?” “We are in need of a new vacuum, what would you recommend?” When people interact with your page, it increases the likelihood that they will see future posts in their newsfeed.
Figure out your best times to post: In the case of my own Facebook business page, when I share content during regular working hours I get less interaction than before and after. While I still post during these times, I try and share my latest blog post or content I want the most love on in the evenings.
If a post still isn’t doing all that great, like it yourself: As soon as a Facebook post has gotten interaction, its likelihood of showing up in others’ feeds increases. All you have to do is click the little flag on the right-hand side of your post, switch it to your personal page, and like it.
Become one with Facebook Insights: The Insights tab has a great overview of your page, while clicking “Reach” can show you how many people have clicked on a given post, if it was hidden, if your page was unliked as a result of seeing a given post, and how many people interacted with it. All of this information shows you what your audience likes the most and least. This information is vital in indicating what you should do more or less of.
If something falls flat, delete it: That’s right if your reach and interaction and click-throughs on the link you shared are lower than average, DELETE it. Facebook rewards pages that people interact with and shows less of pages that don’t do as well.Become one with your #facebook insights; if something you post falls flat, delete it. Click To Tweet
Share your business page posts on your personal Facebook timeline: As soon as you do this, the given post becomes more relevant to Facebook’s algorithm because more than one source has shared the information. This will lead to more people seeing your content.
Share content from pages with a BIG following: Huffington Post, Washington Post, Scary Mommy, Time Magazine, the Wall Street Journal… if any of their content fits with your brand and it’s been shared recently, SHARE it. I used to think if other pages were sharing the same content, I should hold onto it for a rainy day and re-post said content down the line when it’s relevant again. WRONG! By posting something the big pages are sharing and others are sharing, your page will show in your followers newsfeeds. And, if they interact with your post people who don’t follow your page may end up seeing it in their feed too.
Share what’s trending: If something pops up in the right-hand column that’s trending and you can comment on it in a way that is compatible with your brand, do! Again, it will improve your chances of showing in feeds.
Respond to people who comment on your page: The more interaction, the more your page will show in followers AND non-followers feeds.
Join Facebook groups for interaction: Grow Your Blog is one that can help get a particular post a lot of likes and a great reach, fast. I really like my own Mommy Bloggers LIKE Swap because the people who interact also read your content. If you’d like to join the latter, please email me with your blog URL and the email address associated with your Facebook account. Grow Your Blog can be searched on Facebook. My group is set to secret.Get more LIKES on your business #facebook page with this AWESOME #hack Click To Tweet
Add people to your page that aren’t your friends with this hack: Any post that has a lot of likes, click on the number of people who like the post, then scroll through and invite the people who have liked the post but haven’t liked your page as shown below.