10+ Ways To Increase Your Facebook Reach Without Paying | Parenting from the Heart

10 + Ways To Increase Your Facebook Reach Without Paying

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If you have a business page, you most certainly have posted something and seen your facebook reach totally fall flat. It’s definitely disappointing to have put consideration into a chosen article or post to see that it only made it into the Newsfeed of less than 5% of the people who like your page. The reason it is set up this way is Facebook would like you to PAY to get a greater reach, or ‘Boost Your Post’ as they put it. The good news? You most certainly can DO something to get around this. It just requires some strategic manoeuvring and a little bit of effort. While I have just over 1,000 Facebook followers, my reach ranges between 3,200 to 6,300 each week. Here are my 10 + ways to increase your Facebook reach without paying.

Increase Your Facebook Reach Without Paying

Post content related to your blog or business 4x / day minimum: I wish I had the source on this, but in a podcast I once listened to, it was suggested FOUR posts per day is the magic number. Firstly, this is because not all posts make it into everyone’s newsfeed. But, even if they did, four times amidst all other content is not too much. It’s also not too little. Four times keeps you relevant and generates interest. Holy Homer of Kids Activities Blog grew her Facebook page likes from around 10,000 to 500,000 in less than a year recommends posting often to stay relevant and give your audience what they want.

Post questions without photos to generate interaction: Twitter studies show that tweets with additional media yield greater interaction. Though I have not conducted my own study, I have found that on Facebook people to respond more to questions when they are straight text. When I do ask questions, I find I get a strong level of interaction, especially in the evenings. Questions I ask are non-polarising and ones that people can either feel their collaborating on, or where the answer is of little/ no consequence to anyone who might be reading. Examples include, “What are your best tips for Thanksgiving with toddlers underfoot?” “We are in need of a new vacuum, what would you recommend?” When people interact with your page, it increases the likelihood that they will see future posts in their newsfeed.

Increase your facebook reach, get more page likes, and more than 10 other tips!

Figure out your best times to post: In the case of my own Facebook business page, when I share content during regular working hours I get less interaction than before and after. While I still post during these times, I try and share my latest blog post or content I want the most love on in the evenings.

If a post still isn’t doing all that great, like it yourself: As soon as a Facebook post has gotten interaction, its likelihood of showing up in others’ feeds increases. All you have to do is click the little flag on the right-hand side of your post, switch it to your personal page, and like it.

Become one with Facebook Insights: The Insights tab has a great overview of your page, while clicking “Reach” can show you how many people have clicked on a given post, if it was hidden, if your page was unliked as a result of seeing a given post, and how many people interacted with it. All of this information shows you what your audience likes the most and least. This information is vital in indicating what you should do more or less of.

If something falls flat, delete it: That’s right if your reach and interaction and click-throughs on the link you shared are lower than average, DELETE it. Facebook rewards pages that people interact with and shows less of pages that don’t do as well.

Become one with your #facebook insights; if something you post falls flat, delete it. Click To Tweet

Share your business page posts on your personal Facebook timeline: As soon as you do this, the given post becomes more relevant to Facebook’s algorithm because more than one source has shared the information. This will lead to more people seeing your content.

Share content from pages with a BIG following: Huffington Post, Washington Post, Scary Mommy, Time Magazine, the Wall Street Journal… if any of their content fits with your brand and it’s been shared recently, SHARE it. I used to think if other pages were sharing the same content, I should hold onto it for a rainy day and re-post said content down the line when it’s relevant again. WRONG! By posting something the big pages are sharing and others are sharing, your page will show in your followers newsfeeds. And, if they interact with your post people who don’t follow your page may end up seeing it in their feed too.

Share what’s trending: If something pops up in the right-hand column that’s trending and you can comment on it in a way that is compatible with your brand, do! Again, it will improve your chances of showing in feeds.
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Respond to people who comment on your page: The more interaction, the more your page will show in followers AND non-followers feeds.

Join Facebook groups for interaction: Grow Your Blog is one that can help get a particular post a lot of likes and a great reach, fast. I really like my own Mommy Bloggers LIKE Swap because the people who interact also read your content. If you’d like to join the latter, please email me with your blog URL and the email address associated with your Facebook account. Grow Your Blog can be searched on Facebook. My group is set to secret.

Get more LIKES on your business #facebook page with this AWESOME #hack Click To Tweet

Add people to your page that aren’t your friends with this hack: Any post that has a lot of likes, click on the number of people who like the post, then scroll through and invite the people who have liked the post but haven’t liked your page as shown below.

10 + Ways To Increase Your Facebook Reach Without Paying | Parenting from the Heart
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33 thoughts on “10 + Ways To Increase Your Facebook Reach Without Paying

  1. Hi you are looking for potty training tips to stay dry at night for your daughter.
    1.) try a sheet on her bed and also try a pull up training goodnight pants.
    2.) try not to give her too much liquids at night before she goes to bed.
    3.) try to put also an extra padding down on top of her sheet on her bed this way her bed or mattress will not get wet.
    4.) always check on her in the morning to make sure her pull up training good night pants are not wet in the morning am when she wakes up.
    5.) try to award her too with sticker books not candy or also try a special toy or stuffed animal or a new blanket with any special character on it that she likes.

  2. These are great tips! I’m definitely going to join that one group too. I think you’re so right with posting frequently. I try to post three times a day at roughly the same times. I wonder if it would help if I increased it to four?

  3. Awesome tips, Alana! I have asked questions before, but usually in the morning or during the day and get little interaction. I’ll need to experiment with asking in the evening. And I find once I post something on my Facebook page and share it on my personal FB and I see that FB shows it to so many more people. So odd! You would think since they are connected FB wouldn’t use that in your favor 😉

  4. These are great tips! Thanks! I tried the hack though for inviting people who like a post to like the page and can’t get that to work! It only gives me the option to send a friend request. Am I doing something wrong?
    Thanks!

  5. Super tips! I love seeing your on Periscope and catching up to read the details. Thanks for sharing! These things definitely help me figure out how to get things going in the right direction – I really appreciate it!

  6. I love these tips — I re-read this once a week and I am trying to work on them one at a time. I am really unsure about posting 4x a day though…I’ve been trying 2 or 3x but I feel like then people will miss certain posts and even that I get less viewers? Is that possible? I am pretty new – just began blogging in June and still trying to figure out everything!

  7. Thank you for this wonderful and much needed post, Alana! Pinned. (For some reason, I couldn’t get your big pretty picture to stay open or pin, so I had to pick another one. It disappears right after I open the post and is not a choice when pinning from the button. I’m not sure if it’s just me, but I wanted to let you know.) I’m planning to go through all of these tips in detail this weekend during the blog staycation :). So glad to be connected with you now!

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