Tired of seeing your facebook reach fall flat? Scroll down to find simple tips on how to increase your Facebook reach without paying.
If you have a business page, you most certainly have posted something and seen your facebook reach totally fall flat. It’s definitely disappointing to have put consideration into a chosen article or post to see that it only made it into the Newsfeed of less than 5% of the people who like your page. Often, Facebook would like you to PAY to get a greater reach, or ‘Boost Your Post’ as they put it.
The good news?
You most certainly can DO something to get around this. It just requires some strategic manoeuvring and a little bit of effort. While I have just over 7,000 Facebook followers, my reach ranges between around 50,000-100,000 each week. Here are my 10 + ways to increase your Facebook reach without paying.
Disclaimer: This post contains affiliate links because I really believe in these products. If you choose to make a purchase the price you pay is the same. However, I will receive a commission.
Increase Your Facebook Reach Without Paying
Post content related to your blog or business 4x / day minimum.
Rachal Miller suggests FOUR posts per day is the magic number. Firstly, this is because not all posts make it into everyone’s Newsfeed. But, even if they did, four times amidst all other content is not too much. It’s also not too little. Four times keeps you relevant and generates interest. Rachel Miller who grew Kids Activities Blog from around 10,000 to 500,000 in less than a year (and has since built several pages in different niches who have exceeded 100,000 in a few months) recommends posting often to stay relevant and give your audience what they want.
Facebook likes people to stay on Facebook. As a result, its algorithm tends to favour memes, videos, posts that have a photo and a link. Test this out on your page and see what your audience responds to the most.
If a post still isn’t doing all that great, like it yourself.
As soon as a Facebook post has gotten interaction, its likelihood of showing up in others’ feeds increases. All you have to do is click the little flag on the right-hand side of your post, switch it to your personal page, and like it.
Become one with Facebook Insights
The Insights tab has a great overview of your page. And, clicking “Reach” under your posts can show you how many people have clicked on a given post, if it was hidden, if your page was unliked as a result of seeing a given post, and how many people interacted with it. All of this information shows you what your audience likes the most and least. This information is vital in indicating what you should do more or less of.
If something does really poorly, delete it.
That’s right if your reach and interaction and click-throughs on the link you shared are lower than average, DELETE it. Facebook rewards pages that people interact with and shows less of pages that don’t do as well.[bctt tweet=”Become one with your #Facebook insights; if something you post falls flat, delete it.”]
Share your business page posts on your personal Facebook timeline.
As soon as you do this, the given post becomes more relevant to Facebook’s algorithm because more than one source has shared the information. This will lead to more people seeing your content.
Share content from pages with a BIG following.
Huffington Post, Washington Post, Scary Mommy, Time Magazine, the Wall Street Journal… if any of their content fits with your brand and it’s been shared recently, SHARE it. I used to think if other pages were sharing the same content, I should hold onto it for a rainy day and re-post said content down the line when it’s relevant again. WRONG! By posting something the big pages are sharing and others are sharing, your page will show in your followers’ Newsfeeds. And, if they interact with your post people who don’t follow your page may end up seeing it in their feed too.
Respond to people who comment on your page.
The more interaction, the more your page will show in followers AND non-followers feeds.
Don’t do like for like threads, comment for comment, or Facebook interaction threads in Facebook groups.
Listen to me. Do. NOT. do interaction threads in blog groups for Facebook.
This negates the above-mentioned principle that any interaction is good interaction. All interaction is good. EXCEPT from other bloggers UNLESS your page is FOR bloggers.
Why? If the bulk of your interaction (specifically, page likes, reactions, and comments) come from other bloggers, it tells the Facebook algorithm that your page is about blogging. So as a result of making this mistake the algorithm thought my page, Parenting from the Heart was about parenting blogging and not parenting. This meant my posts were being shown largely to other parenting bloggers. But because bloggers tend to like so many pages, my content was being shown to very few people. My growth was so slow. It was painful. In contrast, my secondary page, The Undeniable Power of Play never saw a Facebook thread. We exceeded 10,000 page likes in a matter of months. That page never hit a share thread. One of my business partners’ page, Construction Paper Crafts for Kids hit over 200,000 page likes in a few thanks to several viral videos, following the tips in the paid version of this course, and not having their page on threads.[bctt tweet=”Get more LIKES on your business #Facebook page with this AWESOME #hack”]
Add people to your page that aren’t your friends with this hack.
Any post that has a lot of likes, click on the number of people who like the post, then scroll through and invite the people who have liked the post but haven’t liked your page as shown below.
Hi you are looking for potty training tips to stay dry at night for your daughter.
1.) try a sheet on her bed and also try a pull up training goodnight pants.
2.) try not to give her too much liquids at night before she goes to bed.
3.) try to put also an extra padding down on top of her sheet on her bed this way her bed or mattress will not get wet.
4.) always check on her in the morning to make sure her pull up training good night pants are not wet in the morning am when she wakes up.
5.) try to award her too with sticker books not candy or also try a special toy or stuffed animal or a new blanket with any special character on it that she likes.
This is such a helpful read! Thank you so much I need to increased FB love.
These are great tips! I’m definitely going to join that one group too. I think you’re so right with posting frequently. I try to post three times a day at roughly the same times. I wonder if it would help if I increased it to four?
I think three is still great. I aim for four but don’t always get there ?
Great tips. I’m pinning and will be attempting some of these. Although the 4X a day seems impossible for me…
I was worried that posting once a day was bugging people! I will start to post 4 times a day… hopefully that will get my followers up. 🙂 Thanks for the great post!
I’m so glad you wrote a post for this! It’s great info every blogger should know. I’m so excited about the 4 posts per day, instead of 20-24.
Really good tips Alana! I follow Kim Garst’s suggestions as well as Holly Homer’s strategy, it’s slowly working!
I’ll have to look both of those up. Thanks for sharing, Kristen!
Great tips.. I am going to try to post a question… I never do that!
Those are great tips. I also find that posts shared from big pages tend to do better.
Yes, I agree ?
Awesome tips!! Every since you told me about the 4x a day I’m making this my new goal!
Bev Feldman @ Linkouture says
Awesome tips, Alana! I have asked questions before, but usually in the morning or during the day and get little interaction. I’ll need to experiment with asking in the evening. And I find once I post something on my Facebook page and share it on my personal FB and I see that FB shows it to so many more people. So odd! You would think since they are connected FB wouldn’t use that in your favor 😉
Cindy Calzone (Hometown Queen Bee) says
Thanks for sharing! I didn’t realize I should post something 4 times, but your reasons for doing so make sense! Gonna give it a try!
Post four times or more. Your content once in those four.
Thanks for the great tips!!
I struggle with what to post on Facebook besides my own posts and sharing some content. Any suggestions?
Anything that’s trending that fits with your concept. The Washington Post and Huffington Post tend to share content that had mass appeal.
I’m cautious of upping my post count, I don’t want to loose followers, but I’m willing to try it. I love sharing other blog reads I love and articles from sites like Buzzfeed tend to get a lot of interaction also. Appreciate your tips!
Thanks so much for reading! At the end of the day, you understand your readers better than anyone!
As someone just starting out these tips are fantastic. There are so many social media platforms and strategies, they make my head spin. These tips are straight forward. Thank you!
Thanks so much for reading! And I couldn’t agree more about feeling like my head is going to spin.
These are great tips! Thanks! I tried the hack though for inviting people who like a post to like the page and can’t get that to work! It only gives me the option to send a friend request. Am I doing something wrong?
Amy, go to http://www.katch.me/parentfromheart and click on the one titled Facebook hack (just fast forward through the first minute). I show you the how-to there. You do need to be on a computer
Super tips! I love seeing your on Periscope and catching up to read the details. Thanks for sharing! These things definitely help me figure out how to get things going in the right direction – I really appreciate it!
Thanks so much for watching and reading Heidi. I really appreciate it!!!
Just re-read this and love the tip about inviting people who have liked a post but not your page! Great to know!
It’s great! It gets me a few likes each week.
I love these tips — I re-read this once a week and I am trying to work on them one at a time. I am really unsure about posting 4x a day though…I’ve been trying 2 or 3x but I feel like then people will miss certain posts and even that I get less viewers? Is that possible? I am pretty new – just began blogging in June and still trying to figure out everything!
Thank you for this wonderful and much needed post, Alana! Pinned. (For some reason, I couldn’t get your big pretty picture to stay open or pin, so I had to pick another one. It disappears right after I open the post and is not a choice when pinning from the button. I’m not sure if it’s just me, but I wanted to let you know.) I’m planning to go through all of these tips in detail this weekend during the blog staycation :). So glad to be connected with you now!
Dana Peller (@Pellerini) says
I absolutely loving this post – the tips are so helpful! Thank you!
jay quinones says
Omg This is amazing.. I am deff learned a few tips that are going to increase my page. Right now my page has 8,200 followers and I get a lot of likes and a lot of comments but i didnt know that i can go to see who liked my stuff and the people who are not following the page to invite them.. This tip right here is AMAZING. Thanks
Thanks so much! This one facebook tip has paid dividends for me!
Thanks so much for sharing this, Alana. It turned up at a much needed time! This will keep my motivation up!! xx
I’m so glad to hear that Pia. I hope they help you and feel free to leave me any questions.