Tired of seeing your facebook reach fall flat? Scroll down to find simple tips on how to increase your Facebook reach without paying.
If you have a business page, you most certainly have posted something and seen your facebook reach totally fall flat. It’s definitely disappointing to have put consideration into a chosen article or post to see that it only made it into the Newsfeed of less than 5% of the people who like your page. Often, Facebook would like you to PAY to get a greater reach, or ‘Boost Your Post’ as they put it.
The good news?
You most certainly can DO something to get around this. It just requires some strategic manoeuvring and a little bit of effort. While I have just over 7,000 Facebook followers, my reach ranges between around 50,000-100,000 each week. Here are my 10 + ways to increase your Facebook reach without paying.
Disclaimer: This post contains affiliate links because I really believe in these products. If you choose to make a purchase the price you pay is the same. However, I will receive a commission.
Increase Your Facebook Reach Without Paying
Post content related to your blog or business 4x / day minimum.
Rachal Miller suggests FOUR posts per day is the magic number. Firstly, this is because not all posts make it into everyone’s Newsfeed. But, even if they did, four times amidst all other content is not too much. It’s also not too little. Four times keeps you relevant and generates interest. Rachel Miller who grew Kids Activities Blog from around 10,000 to 500,000 in less than a year (and has since built several pages in different niches who have exceeded 100,000 in a few months) recommends posting often to stay relevant and give your audience what they want.
Facebook likes people to stay on Facebook. As a result, its algorithm tends to favour memes, videos, posts that have a photo and a link. Test this out on your page and see what your audience responds to the most.
If a post still isn’t doing all that great, like it yourself.
As soon as a Facebook post has gotten interaction, its likelihood of showing up in others’ feeds increases. All you have to do is click the little flag on the right-hand side of your post, switch it to your personal page, and like it.
Become one with Facebook Insights
The Insights tab has a great overview of your page. And, clicking “Reach” under your posts can show you how many people have clicked on a given post, if it was hidden, if your page was unliked as a result of seeing a given post, and how many people interacted with it. All of this information shows you what your audience likes the most and least. This information is vital in indicating what you should do more or less of.
If something does really poorly, delete it.
That’s right if your reach and interaction and click-throughs on the link you shared are lower than average, DELETE it. Facebook rewards pages that people interact with and shows less of pages that don’t do as well.
[bctt tweet=”Become one with your #Facebook insights; if something you post falls flat, delete it.”]
Share your business page posts on your personal Facebook timeline.
As soon as you do this, the given post becomes more relevant to Facebook’s algorithm because more than one source has shared the information. This will lead to more people seeing your content.
Share content from pages with a BIG following.
Huffington Post, Washington Post, Scary Mommy, Time Magazine, the Wall Street Journal… if any of their content fits with your brand and it’s been shared recently, SHARE it. I used to think if other pages were sharing the same content, I should hold onto it for a rainy day and re-post said content down the line when it’s relevant again. WRONG! By posting something the big pages are sharing and others are sharing, your page will show in your followers’ Newsfeeds. And, if they interact with your post people who don’t follow your page may end up seeing it in their feed too.
Share what’s trending.
If something pops up in the right-hand column that’s trending and you can comment on it in a way that is compatible with your brand, do! Again, it will improve your chances of showing in feeds.
Respond to people who comment on your page.
The more interaction, the more your page will show in followers AND non-followers feeds.
Don’t do like for like threads, comment for comment, or Facebook interaction threads in Facebook groups.
Listen to me. Do. NOT. do interaction threads in blog groups for Facebook.
This negates the above-mentioned principle that any interaction is good interaction. All interaction is good. EXCEPT from other bloggers UNLESS your page is FOR bloggers.
Why? If the bulk of your interaction (specifically, page likes, reactions, and comments) come from other bloggers, it tells the Facebook algorithm that your page is about blogging. So as a result of making this mistake the algorithm thought my page, Parenting from the Heart was about parenting blogging and not parenting. This meant my posts were being shown largely to other parenting bloggers. But because bloggers tend to like so many pages, my content was being shown to very few people. My growth was so slow. It was painful. In contrast, my secondary page, The Undeniable Power of Play never saw a Facebook thread. We exceeded 10,000 page likes in a matter of months. That page never hit a share thread. One of my business partners’ page, Construction Paper Crafts for Kids hit over 200,000 page likes in a few thanks to several viral videos, following the tips in the paid version of this course, and not having their page on threads.
[bctt tweet=”Get more LIKES on your business #Facebook page with this AWESOME #hack”]
Add people to your page that aren’t your friends with this hack.
Any post that has a lot of likes, click on the number of people who like the post, then scroll through and invite the people who have liked the post but haven’t liked your page as shown below.